5 Tips to Try for Effective Direct Mail Marketing
Posted on 07/31/2017
Over the past few years, the term “marketing” has evolved to include new types of marketing we used to never think possible. One term, however, that has continued to have a lasting effect is direct mail marketing. If you think direct mail marketing is a thing of the past, think again.
With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy. But first, let’s start with some tips. Here are five tips to try for effective direct mail marketing.
1. Identify your prospects.
Take some time to actually look through your lists of potential customers and who would be most interested in your product or service. Be sure to research information like demographics, purchasing behavior and lifestyle habits. Once you narrow down your target audience, your campaign will be more effective.
2. Decide on your design.
Look through any direct mail pieces you yourself have received to see what most attracts you. Try out a couple of different designs before choosing one you think could truly reach your target audience and draw them in.
3. Include a CTA.
A strong CTA tells the reader what they should do and when they should do it. For example, “Stop in today to check out our latest deals.” Be sure to include a CTA in your direct mail marketing pieces so you can get a strong return on the investment.
4. Be personal.
5. Measure your results.
When it comes to marketing, direct mail is a powerful tool to share products and services with potential customers. Direct mail marketing may not be the newest marketing tactic around, but its powerful impact speaks for itself.